Community Event: NORDICS

Stonebranch Nordic User Group - SNUG 2021

Ballerup/Copenhagen – October 29, 2021
at KMD A/S Headquarters

About SNUG 2021

The Stonebranch Nordic User Group (SNUG) 2021 is the top IT automation event for Stonebranch customers, partners, and prospects in the Nordic region who want to deepen their knowledge and network with like-minded peers.

SNUG 2021 offers a rich selection of topics designed to make your total conference experience informative, relevant, and actionable. Connect with Stonebranch prospects, customers, partners, and friends and improve your automation education. Interact with Stonebranch hybrid IT automation and job scheduling experts and top-rated customers like KMD, Coop Denmark, Domea, and more. It's all happening October 29, 2021 in Ballerup/Copenhagen at KMD A/S headquarters.

What you need to know! The facts about SNUG 2021.


Main Conference
Friday, October 29, 2021
9:30 AM – 3:45 PM CET

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KMD A/S - Headquarters
Lautrupparken 40-42
2750 Ballerup, Denmark

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Get answers to questions
about the evening event,
the agenda, and more.

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Big Bowl Underholdningscenter (Valby)
Gammel Jernbanevej 31
2500 Copenhagen

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Featured Sessions

Conference Opening and Update

After two years of unexpected pause, we are back. SNUG kicks off on October 29, 2021, in Copenhagen. Rigas Paschaloudis, SVP Sales EMEA and APAC at Stonebranch, Clas Jacobsson, Owner at Datab, and Hans Andersen, IT Consultant at Datab, welcoming you to this event with a brief corporate update and the latest and most significant insights.

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Featured Sessions

Stonbranch UAC Roadmap & Future Outlook

In this session, Melahat Elis, Vice President of Product Management at Stonebranch, will share insights on the continuing evolution of Universal Automation Center including roadmap udates and more. She will also give a sneak peek at some very exciting platform updates and the new Graphical User Interface (GUI) coming soon. 

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Featured Sessions

Best Practice: Enabling Real-Time Hybrid IT Automation at Coop Denmark

Palle Vesterlund, IT Automation Specialist at Coop Denmark, is an established customer speaker at SNUG. He will give us an update on the Stonebranch solution at Coop Denmark. Learn how the largest retailer in Denmark uses UAC to power its in-store mobile e-commerce shopping app. See how Coop uses automation to drive the entire data pipeline between on-premises, public cloud, and mobile devices — in real-time.

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Featured Sessions

How to Use UAC to Orchestrate Your Big Data Pipelines

In this session, Director of Solution Engineering Moritz Roos showcases UAC’s power to manage complex data pipelines. He demonstrates how UAC can help data architect and engineers to orchestrate the automated tasks and jobs required in the area of data analytics.

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Featured Sessions

Best Practice: IT Automation Challenges at KMD

In this presentation, Svend Aage Svendsen, Systems Programmer at KMD A/S, will introduce an automation project that highlights the challenges faced by Denmark's leading IT and software company.

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Featured Sessions

Best Practice: Real-time Automation at

In this presentation, Leon Bredo Jensen, Head of IT at, will introduce an automation project that highlights the challenges within the construction and housing sector. 

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Stonebranch Robot

Who Should Participate?

Automation for What's Next — Staying Ahead in the Age of Digital Change. 

SNUG 2021 focuses on how organizations can keep pace with the rapid rate of change that is occurring in IT, including hybrid cloud orchestration, DevOps, big data, and IoT. Stonebranch shares its strategic plans for providing the solutions needed to keep our customers, partners, and like-minded peers relevant and future-focused in this fast-paced world.

Stonebranch Customers

  • Learn from peers as they share live demos, quick wins, lessons learned, and strategies that set their automation environment up for success.

Industry Experts

  • Discover how the Stonebranch solution portfolio addresses the latest trends and challenges in IT automation, and see what's coming in the near future.

Stonebranch Partners

  • Gather invaluable knowledge to better understand the capabilities of the Universal Automation Center and emerging technologies of the future. 

Like-Minded Peers

  • Whether you're a tech professional or citizen automator, sharpen your skills and gain expert knowledge to extend the capabilities of the Universal Automation Center.