Stonebranch® Trademark Usage Guidelines

1. Always use correct spelling and capitalization

Do not alter the trademark in any way. Use "Stonebranch®" with appropriate capitalization and trademark symbol on first reference.

Correct Examples:

• Stonebranch® platform
• Stonebranch Universal Automation Center®

Incorrect Examples:

• stonebranch® software
• StoneBranch® solution

2. Use Stonebranch® as an adjective, not a noun

The trademark should describe a product or service, not replace it.

Correct:

• You can use Stonebranch® solutions to orchestrate your IT workloads.

Incorrect:

• You can use Stonebranch® to manage your enterprise.

3. Always include a common-noun descriptor

Trademarks should be paired with descriptors such as "platform," "solution," "software," or "tool."

Examples:

• Stonebranch® automation platform
• Stonebranch Universal Automation Center® platform

4. Include the trademark symbol ® upon first mention

Use the ® symbol after the first mention in titles and text. It’s not necessary to repeat it after that unless required by legal or marketing guidelines.

Examples:

• The Stonebranch Universal Automation Center® platform enables real-time orchestration.
• With the Stonebranch® platform, automation is simplified.

5. When referring to the company, omit the ® symbol

When "Stonebranch" refers to the corporation rather than a product or service, the ® symbol is not required.

Correct:

• Stonebranch announced new UAC capabilities today.
• Stonebranch’s leadership in hybrid IT is unmatched.

Incorrect:

• Stonebranch® announced new UAC capabilities today.

6. Do not use trademarks in plural or possessive forms

Correct:

• Three licenses for Stonebranch Universal Automation Center® are available.
• The company runs on the Stonebranch® platform.

Incorrect:

• Three Stonebranchs® were installed.
• Stonebranch’s® UAC supports hybrid cloud.

7. Product names that include "Stonebranch"

Do not add an additional ® symbol after “Stonebranch” if the full product name is a registered trademark.

Correct:

• Stonebranch Universal Automation Center®

Incorrect:

• Stonebranch® Universal Automation Center®

8. Industry solution references

If the ® symbol cannot be used with a product name, and only appears in an industry title or header, include the ® symbol there.

Correct:

• Stonebranch® for Financial Services
• Stonebranch® Insurance Automation Solutions

Stonebranch partners and other third parties can mention the name "Stonebranch" and Stonebranch offerings in textual reference to Stonebranch and Stonebranch offerings or when describing compatibility with their own programs or applications, subject to further guidance below.

9. Logo Usage

Stonebranch logos can only be used with specific written permission from Stonebranch. Note that partners or other third parties may have access to logos, branding, and other communication materials that provide recognition and differentiation in the market, such as official partner logos provided under a license. You will not alter the logo images in any manner, including but not limited to changing the proportion, color, or font of the Stonebranch trademarks, or adding or removing any elements to or from the images.

10. Website Trade Dress

You will not imitate the trade dress or “look and feel” of any Stonebranch website property, including, without limitation, the branding, color combinations, fonts, graphic designs, product icons, or other elements associated with Stonebranch.

11. Social Media

The name of any partner or third-party social media account/username/page cannot include a Stonebranch trademark in a way that is likely to confuse the public as to whether a website, page, or account is affiliated with or sponsored by Stonebranch.

12. Domain Names / URLs

You will not register any domain name that contains a Stonebranch trademark, including any variation or modification, or use any Stonebranch trademark in a subdomain. However, you may use Stonebranch trademarks in the URL path or subdirectory (Example: www.YourDomain.com/stonebranch) solely for content related to Stonebranch, so long as such use complies with these Guidelines.

13. Exclusive Rights

You acknowledge that all rights to the Stonebranch trademarks are the exclusive property of Stonebranch. Nothing in these Guidelines will be construed as an assignment of any ownership, right, title, or interest in the Stonebranch Marks, except for the limited licenses granted herein.

14. Fair Use

Stonebranch permits the fair use of its trademarks by third parties, provided the use does not confuse customers or the broader market. Fair use does not allow you to state or imply affiliation, sponsorship, or endorsement by Stonebranch.

Stonebranch actively monitors the use of its trademarks and brand assets to ensure they are used properly and in accordance with these Guidelines.

Unauthorized or improper use of Stonebranch trademarks, logos, or brand elements may constitute trademark infringement and unfair competition under applicable laws.

Stonebranch reserves the right to take appropriate legal action to protect its intellectual property rights, including seeking injunctions, damages, and attorneys’ fees where permitted by law.

If you become aware of any unauthorized use or misuse of our trademarks, please notify us immediately at legal@stonebranch.com