Stonebranch Strengthens Service in Asia Pacific Market with New Regional Hub

The company expands its global footprint to support new and existing customers in APAC.

Atlanta, USA | January 31, 2020 - Stonebranch Inc., a leading provider of IT orchestration and automation solutions, today announced that it has opened a new local office in Kuala Lumpur, Malaysia (Stonebranch SDN. BHD.) as part of an initiative to support both new and existing customers in the region.

“Driven largely by digital transformation, the Asia Pacific region is experiencing phenomenal growth in the area of IT Automation. Stonebranch’s expansion into this region is part of our ambitious growth strategy and investment in supporting both local and global clients,” said Giuseppe Damiani, CEO of Stonebranch. “The capital city of Kuala Lumpur was strategically chosen due to its status as a major southeast Asian IT and business hub, as well as for its combination of a deep technology talent pool and well-established corporate landscape.” Damiani continued.

As part of Stonebranch’s Asia-Pacific expansion strategy, the company has also added Kenny Kong to the team as the region’s Business Development Director. Mr. Kong previously held the role of Director of Billing BSS and Pre-Sales. Prior to his work at Stonebranch, he served as a consultant at Atos and as Operations Manager at Daring Star.

According to an International Data Corporation (IDC) report from 2018, the Asia Pacific market for IT automation software is predicted to see substantial growth in the coming years, with a predicted compound annual growth rate (CAGR) of 6.5% until 2023. In addition, a recent survey from the Enterprise Management Association (EMA), identified that interest in new Workload Automation solutions from enterprises located in the Asia Pacific region has increased 46% between 2018 and 2019.

The company has leveraged this and other promising data into the development of a new regional vision based on APACs growing potential.

About Stonebranch
Stonebranch builds dynamic IT automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service automation, helping organizations achieve the highest possible Return on Automation. No matter the degree of automation, Stonebranch software is simple, modern, and secure. Using its universal automation platform, enterprises can seamlessly orchestrate workloads and data across technology ecosystems and silos. Headquartered in Atlanta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia, Stonebranch serves some of the world's largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions.