Stonebranch Seizes on the Power of Enablement for Channel Success

Our friends at CallidusCloud wrote a great blog entry about Stonebranch. Here's an excerpt.

Partner enablement and training for many organizations has become known as a foundational item for driving growth. I recently heard a quote from a client that just makes perfect sense: "Without an effective way to on-board, train, enable/coach and communicate with partners on a routine basis, you many as well not recruit them to begin with". As studies have shown, the average channel partner deals with more than eight vendors, and they're often competitors. In order to be your partners' first choice, you have to be the easiest to sell and the easiest to support. Enablement allows partners to be more successful, more productive, and in this case more likely to make Stonebranch their go-to vendor.

Highlights of the Stonebranch Worldwide Partner Program include:

  • New Partner Portal built on CallidusCloud Enablement technology
  • Comprehensive training: virtual and classroom sales, presales and technical courses
  • Dedicated partner team including executive management, field channel and sales operations managers
  • Sales collaboration models and access to the Stonebranch professional services team
  • Partner marketing programs to help develop new business

IT Workload Automation Seminar in Copenhagen a Huge Success

Thanks to all who came out to our collaborative learning experience at the IT Workload Automation Seminar in Copenhagen this week. Together, everyone achieves more!

Worldwide Partner Program Launched

This week, we proudly launched our Worldwide Partner Program. You can see our press release about it here.

A year in the making, this new program was built on a foundation of sales and product enablement, marketing, business development support and world-class workload automation technology. Channel, Consulting and Technology partners now have a wide range of tools and resources to ensure they reap maximum benefit from their partnership with Stonebranch.

For more information on our Partner Program, and to enquire about becoming a Stonebranch Partner, visit

Happy Holidays from the Stonebranch Team!

Happy Holidays from the Stonebranch Team!

Here We Grow Again!

As Stonebranch grows, we're in need of improved office space. As a result, the North American headquarters has moved to new, modern space.

You'll now find us at:

4550 North Point Parkway, Suite 200
Alpharetta, GA, 30022

If you're in the neighbourhood, be sure to drop by and say hi!

The Stonebranch Partner Portal

I recently had the opportunity to present at our North America and EMEA customer conferences. It was great to meet with our customers and partners, and discuss the future of the channel here at Stonebranch. And that future is very bright.

One of the topics I covered was the upcoming launch of our global partner program, including a significant investment in our new Partner Portal, built on CallidusCloud technology. Collaboration is key to any successful partnership, and the Stonebranch Partner Portal, complete with full collaboration capabilities, delivers to our partners what they need, when they need it.

Partnership has many meanings. Merriam-Webster defines partnership as, "a legal relation existing between two or more persons contractually associated as joint principals in a business," while Wikipedia views partnership as, "an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests."

Our definition is simple:

Collaboration with organizations that empower Stonebranch customers to reap maximum benefit from their technology investments, continuously innovate and maximize Return on Automation.

The Stonebranch Partner Portal, which was built and deployed in less than two months, provides critical sales and marketing tools, product information, training and more. From recorded solution demos to scripted presentations and templates, Stonebranch partners are armed with everything they need to grow their businesses with us.

According to Sirius Decisions, "Sales enablement's goal is to ensure that every seller has the required knowledge, skills, processes and behaviors to optimize every interaction with buyers." This applies to the direct sales force and channel partners, who are simply an extension of the Stonebranch team.

It is with great pleasure that we announce the go-live of the Stonebranch Partner Portal this week. Partners on six continents are now able to sell more effectively with us, collaborate with us in real time and help customers globally on their workload automation journeys.

Stay tuned for more news on the Stonebranch Partner Program next month.

Scenes from Innovation Europe 2015

Stonebranch and Teradata Partner to Automate Data Supply Chain Beyond the Warehouse

We have exciting news to share!

Atlanta, GA | October 15, 2015 - Stonebranch, Inc., a modern workload automation solution provider that simplifies mission-critical IT business processes, announced today that it has entered into a partnership with Teradata Corporation (NYSE: TDC) in order to provide mutual customers with an end-to-end IT automation solution.

"Our clients run their business on data. In fact, it is one of their most valuable assets, but data alone is meaningless, and why the partnership with Teradata makes a lot of sense for our combined customers," said Rigas Paschaloudis, Chief Marketing Officer of Stonebranch. "Anyone can process, collect and report data with a simple set of tools. When you can transform that data into valuable insights, enabling action, you have powerful business intelligence."

With this partnership, Stonebranch and Teradata will help businesses control the data supply chain well beyond the warehouse, allowing a single point of control and monitoring.

"We are thrilled to be one of the sponsors of Teradata PARTNERS, the premier global data conference, as a kick-off to our exciting new partnership," said Michelle Jones, Vice President of Business Development for Stonebranch. "We look forward to sharing ideas, information and expertise about workload automation and the power of data that impacts our global society as a whole."

About Stonebranch, Inc.
Stonebranch provides modern automation solutions that simplify mission-critical IT business processes reliably and securely across complex and diverse IT environments. Our focus is dedicated solely on workload automation technology, enabling us to provide best-in-class solutions combined with an unmatched customer experience.

Stonebranch serves over 200+ enterprise-level clients, including many of the world's largest financial, healthcare and technology institutions and is a recognized leader by industry analysts among the workload automation landscape.

Founded in 1999 and headquartered in Atlanta, GA, Stonebranch has offices throughout the world, including Germany, United Kingdom, Netherlands, Spain and Denmark.

Teradata is a registered trademark of Teradata Corporation and/or its affiliates in the U.S. and worldwide.