Marketing Manager

Mission

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. You will develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Qualifications

  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • We’re looking for someone with 3+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar
  • Ideally familiar with Marketing tools e.g. HubSpot and Salesforce

About us

Stonebranch is committed to delivering the highest degree of return on automation. Dynamic IT automation is all we do. It's our core business. With our laser-like focus on IT automation technology, we are known among industry analysts and our clients as both the visionary and the value leader in our space. Stonebranch clients include some of the world's largest financial, healthcare and technology institutions. Founded in 1999 and headquartered in Atlanta, GA, Stonebranch has more than 350+ customers and points of support throughout the world, including the US, Canada, United Kingdom, Netherlands, Spain, Greece and the EMEA Headquarter in Germany. Delivering the best products, combined with the best service and support in the industry, is how we ensure both your success and ours.

Stonebranch, is an Equal Opportunity Employer

If you are interested in this extraordinary career opportunity with Stonebranch, please send your letter of application and your CV directly to

melissa.schnaubelt(at)stonebranch(dot)com