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Stonebranch Establishes Social Media Presence


Company widens online reach to customers and prospects with Twitter and LinkedIn.

Atlanta, GA (February 25, 2009) – Stonebranch®, Inc. today announced it has joined social networking sites Twitter and LinkedIn in an effort to reach clients and prospects through online communities. Stonebranch is using these social media tools to distribute company information and create a dialogue with its audience.

The Stonebranch LinkedIn Group was created for IT executives to discuss issues in the Managed File Transfer and Job Scheduling industry. Additionally, Stonebranch participates in already established groups, including Managed File Transfer and Enterprise Job Scheduling and Workload Automation.

Stonebranch is using Twitter to communicate company news to its followers as well as connecting with other industry experts and analysts to be continually updated on industry news.

Annelle Barnett, Director of Marketing at Stonebranch, said, “Social media tools are becoming an important part of our marketing strategy. As the social media movement continues to grow, Stonebranch is dedicated to providing greater transparency about company news and events in an effort to communicate on a more granular level with our clients and prospects.”

By adopting this social media strategy, Stonebranch can reach a more targeted group and address client feedback in real-time. Stonebranch plans on utilizing other social media tools in the future to reach out to the Managed File Transfer and Job Scheduling community.

About Stonebranch
Stonebranch, Inc. is the innovation leader in Managed File Transfer and Job Scheduling solutions for the modern enterprise. Stonebranch was founded in 1999 by three industry experts and has enjoyed an impressive 30 percent-plus growth rate year-over-year since its inception. Headquartered in Atlanta, GA, Stonebranch has offices throughout the world.

Stonebranch, Universal Command, Universal Enterprise Controller, Universal Activity Monitor, Universal Command Agent for SOA, Universal Connector, Universal Data Mover, Universal Event Monitor, Universal Event Subsystem, Universal Management Console and ‘Driven by Innovation’ are all trademarks or registered trademarks of Stonebranch, Inc.

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